Monday, March 2, 2009


This advertisement for Jose Cuervo really caught my eye in several ways. First the phrase "Pursue your daydreams" which infers that you need tequila to do so, particularly Jose Cuervo tequila. While that isn't specifically gender related, if you look at the woman and man being depicted it shows two very attractive people, that one would think anyone would want to be with. It dipicts the female in barely a bikini and being held by the man. In a way, male domination is very prevelant, he has her in a way that makes it difficult for her to get lose. his carrying her also shows her as the weaker of the two and in need of his support (possibly finanicially and emotionally). She is his property and a typ eof sex object in that she is nearly naked. "Vive Cuervo," live cuervo, states that living the dream or your daydreams is, for women, being supported by men and being their sex objects. For men, its having that beautiful woman who you can dominate.

Readings:
I believe that everyone, both men and women, should be educated about the types of birth control available. It is a personal decision and should not be decided upon by the government or anyone other than the individual. While I'm still torn on abortion, again, I do not think it is an issue for the government to deal with. Regulations are the only way government should be involved to ensure the health and safety of the women receiving abortions.
Body image is a huge issue among women and girls. The media portrays tall slender women as beautiful and bigger women as ugly. There seems to be no in between. While we joke about bras being invented by men, not too long ago bras were thought of as a sign of oppression. Many women have a hard time thinking of themselves as attractive because of the air-brushed perfection of models. This is getting ridiculous in the fact that now doctors are telling slightly overweight females that they are fat and need to go on diets. Yes, this is happening, I had a doctor tell me that. I know I'm not tiny, but I'm not fat. No longer are doctors taking into account BMI's, just weight. Its abosolutely ridculous.

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